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Some 92% of companies have increased their revenue targets this year, according to recent research from Lattice Engines.

To meet a company's revenue goals, Sales and Marketing should work together. And in an ideal company, the two do. In reality, however, the two departments frequently clash.

No wonder, then, that three-quarters of companies struggle with lead generation. One reason is that Marketing supplies only 30% of leads that Sales needs. As a result, in some organizations Sales ends up having to produce its own one-off email campaigns, webinars, and microsites. Still, fewer than two-thirds of sales reps make their quotas.

So, how can Marketing work with Sales to meet revenue goals?

Check out the infographic to find out:

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski