Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Grow Revenue With Big Data: Get Sales and Marketing on the Same Page [Infographic]

by Verónica Jarski  |  
March 23, 2013

Some 92% of companies have increased their revenue targets this year, according to recent research from Lattice Engines.

To meet a company's revenue goals, Sales and Marketing should work together. And in an ideal company, the two do. In reality, however, the two departments frequently clash.

No wonder, then, that three-quarters of companies struggle with lead generation. One reason is that Marketing supplies only 30% of leads that Sales needs. As a result, in some organizations Sales ends up having to produce its own one-off email campaigns, webinars, and microsites. Still, fewer than two-thirds of sales reps make their quotas.

So, how can Marketing work with Sales to meet revenue goals?

Check out the infographic to find out:

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Sherman Sat Mar 23, 2013 via iphone

    I'm unsure how this ties into the use of big data. Most of the information that is discussed in the infographic is simply the need for marketing and sales to speak with each other and share the structured data that is available. This doesn't address the tremendous amount of unstructured data that requires analysis in order to get smarter about current and potential customers, which is where big data becomes truly big data.

  • by Amanda Maksymiw Tue Mar 26, 2013 via web

    Hi Sherman,

    I wanted to add some more color here for you. You are spot on that Big Data is all about the structured and unstructured data that is being generated every day. Marketing professionals can take a Big Data approach and pull all of this data together to provide a 360-degree view for sales reps. Marketing can also focus on identifying patterns (which types of companies typically become customers and when, as an example) to help identify which segments the sales team should focus on. This infographic is meant to start introducing these comments. We talk about these concepts in more detail in our B2B Marketer's Guide to Spurring Sales Growth, which you can download here:

    Lattice Engines

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!