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#Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in Social

by Angela Natividad  |  
April 5, 2013

We kick off with Facebook's Home for Android, LinkedIn, zany puppet action, and our April Fool's joke of choice... and then move on to stats galore: Get data on tablet use and online video, and tips on how to better target Boomer women (who aren't all moms). Also learn how Twitter Reports has improved, where you can find legal docs for social/business needs, and how to present like Steve Jobs. Skim and learn!

Home in your hands. Facebook just introduced Home, which acts like a social operating system for Android phones. Home "replaces" your Android desktop and, instead of behaving like just another app, creates an integrated social system that incorporates your apps, making connecting with people seem more natural and easy. Its "Chat Heads" feature, for example, lets you chat via SMS and Facebook no matter what app you happen to be using. The Google+ team is likely not be pleased.

LinkedIn wants us all a little closer. LinkedIn's testing the ability to "mention" people or brands, Facebook-style, in status updates. Like on the 'book, any mention of your name or brand will alert you. This feature follows last year's introduction of LinkedIn endorsements; both facilitate person-discovery and the creation of potentially valuable connections among users.

Puppets can't eat (Wheat Thins). If you're anything like us, the sight of Cookie Monster stuffing his mouth with cookies he'd never be able to swallow really bothered you. Touching on that conundrum, Wheat Thins is running an infectious ad featuring a puppet in a psych ward whose problem is, aptly, that he stuffs his face with Wheat Thins he can never truly eat. The ad comes bearing a hashtag, #musthavewheatthins, which is getting plenty of play and features at least one Vine tribute. Ads gone "GIFfy"—the ultimate kudos.

An April Fools joke gone blue. On April Fools Day, Google—which has both fooled and delighted us in the past—released a Gmail redesign video entirely focused on making the user experience blue. We like it for highlighting the buzzwords marketers so often use to poor effect, and for poking shameless fun at the upcoming Windows Blue (geeky catfight!). The video's generated nearly 4.5 million blues—er... views.

An iPad study about iPads. Meta! Vivaki's released "The Pool: The Tablet Lane," an iPad app that contains "the most significant and comprehensive study about everything tablets, including their amazing growth," says innovation head Rishad Tobaccowala, who also promises the findings will shed light on how your entire family uses these delightful devices. Download it on iTunes; it may be the funnest (and most enlightening?) study you ever read, if only for the finger-swiping. 

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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  • by tentukotta Tue Apr 9, 2013 via web

    accoriding to me.. FB is not been used in a correct manner... The useless talks are getting increased.. Its waste of time..


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