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#SocialSkim: Ebert, Government Vines, Facebook and Millennials, Twitter CVs, Branded Blockbusters

by Angela Natividad  |  
April 12, 2013
  |  830 views

Death was a big social theme this week with the passing of two cultural icons; learn how their departures played out across the social Web. See how government bodies use Vine, Nordstrom's Web video effort targets youth, and MTV's voting via Instagram and Twitter works. As always, also find stats: on Tumblr, on youth, and on socnets that still command the most attention. And, of course, no issue would be complete without how-to advice—which we have aplenty. Skim to soak it all up.

When the Iron Lady passes. The death of Margaret Thatcher sparked a fury of activity and commentary, much of which was critical of her record. The Editors Weblog examines how publications, celebrities, and ordinary people struggled to manage "death etiquette" online: Is criticizing a just-deceased public figure freedom of speech, or abuse? While pondering, watch the New York Times mashup of Thatcher's most memorable remarks:

Ebert to wife: Tweet for me. Another major passing was of beloved film critic Roger Ebert, who shortly before dying instructed his wife Chaz and friend Jim Emerson to tweet for him. They've updated his stream with thanks, recent reviews, and details on Ebert's Memorial Tribute stream. One notable tweet includes his last "Journal" entry, titled "My Leave of Presence"—a heartfelt and timely piece about his departure from full-time reviewing, a task he planned to hand over to other writers, to focus on different projects.


Vine: now government-friendly. With help from the General Services Administration, Vine now has a gov-friendly TOS that lets official US government entities produce looping videos to their hearts' content. A few were already Vining before the TOS was ready, including NASA Goddard, which, a month ago, Vined this video of employees who were tracking Hurricane Sandy across the East Coast:

See what other Vines government entities are sprouting.


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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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  • by Dace Ratniece Fri Apr 12, 2013 via web

    Twitter is the most dynamical social media site

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