Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for Life tries to kill a hashtag, and LinkedIn tries replacing—yes, replacing!—your personal assistant (or your dependence on Siri). Skim to end your #firstworldproblems.
Death takes the Webbys. McCann Melbourne scored big at the Webby Awards with one of our favorite social ads from last year, "Dumb Ways to Die." Produced for the Melbourne Metro with transport safety in mind, the folksy tune scooped up three Webbys for Animation, Viral Video, and Viral Marketing. As of this writing, it's clocked over 45 million views. And if you can't get the song out of your head, there's a cure for that: the karaoke version. Inventive work for what could otherwise have been an everyday PSA.
Bowing to the crowd. JCPenney's released an online ad called "It's No Secret," telling users it's learned from its mistakes and is taking feedback to effect change throughout the store. The ad appeared across its social media properties, including Facebook and Twitter, where you can follow its progress on #JCPListens. Some people love it, others less so, and others are getting... $50 gift cards?! Way to put your money where your Tweet is.
Take the first step (it's free).
You may also like:
- Five Best-Practices for B2B Social Media Influencer Marketing
- LinkedIn Stories Is Almost Here: Will It Reinvent the B2B Social Media Landscape?
- Social Media Staffing: Employee, Agency, or Consultant? The Pros and Cons of Hiring Each.
- How COVID-19 Is Impacting Social Media Ad Rates and Engagement
- Before Implementing an Employee Advocacy Program, Do These Three Things