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Small Businesses Find ROI in Social Media [Infographic]

by Verónica Jarski  |  
May 25, 2013

Small businesses can find a return on investment (ROI) in social media, but they have a hard time with Facebook.

A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns. Manta then created the following infographic from its findings.

The study revealed that social media involvement is increasing among small businesses. "Nearly 50% of SMBs have increased time spent on social media compared to a year ago," Manta says. "More than one in three small-business owners dedicate between one and three hours each week managing their social media channels, while 10% spend more time."

For small businesses, the acquiring and engaging of new customers is the primary goal of using social media, 36% said. Gaining lead generations and referrals (19%) was second.

Other findings regarding small businesses and social media...

  • 18% name Facebook as the hardest social media platform to maintain.
  • 53% of businesses say they have one person dedicated to social media activities at the company.
  • 39% of businesses say they see a return on investment from social media activities.
  • 79% of small-business owners are optimistic about their business prospects in the second quarter of 2013.

For more about Manta's findings, check out the following infographic.


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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Seshu Tue May 28, 2013 via web

    Interesting find about the difficulties in maintaining Facebook - what are the difficulties that are faced by SMB owners. As a marketing company our philosophy is to use social media as a customer engagement tool and that would in turn would result in new customer acquisition (one of the articles here talk about 58% of consumers seek out advice from friends through social media)

  • by Gracious store Tue May 28, 2013 via web

    As a small business owner I spend sometimes on twitter, Google +, Pinterest but never on facebook. I don't see facebook as a marketing platform. Its setup was not designed for marketing, it was more of friendly/family interaction. I find it very hard to market on facebook

  • by Francis Fri May 31, 2013 via web

    I agree with you as you said a lot of companies are investing more time in social media.Couple of years ago everyone used social media as just a brand awareness media especially B2B, but even then a lot of B2C companies have used it more wisely and profitably.But now there are couple of technologies to be implemented in social media for lead generation , so that they can calculate the ROI also.Recently i have seen a service in an India hotel facebook page ( Sahara Star ), there they have implemented a service "Live Assistance " on their landing page itself.So that a customer can call their live assistance and book rooms just by a click from a Facebook page isn't that great?! That is brilliant i would say , later i researched on that technology and interesting part is it can be implemented on any social media platform. Technology name is " Bounzd". So that means people are seeing social media as another marketing platform rather than a networking site.

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