See how Sephora scores Pinners, what social CTA works best, how Jell-O hijacked #FML, what’s new on Instagram, and the latest—more impulse shopping-friendly—Gmail update. You’ll also learn how to conduct a winning webcast and tell a story à la Pixar. Skim the possibilities!

Half the sugar, twice the love. A social corporate culture can spread from online to the real world, changing products and rituals. Coca-Cola circulated the socnets this week with a lively new way to “share happiness”: Coke cans that split in two for sharing with friends.

The Technicolor eye of the hive. Ever wonder what people are searching for right now? Google Trends’ “Hot Searches" tells you in real time… and in a giant font. Toggle by a limited number of countries, including the US, UK, and Canada. Get real-time relevant campaign inspiration, or just sit back and stare into the hivemind.


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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.