What does Salesforce's ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? And can you really brand a mixtape? Skim for enlightenment!
Twitter's gone Mad. Madison Avenue, that is. The socnet's inked a deal with WPP, the mother of more ad agencies and comms firms than we can count. It's a push to make data—and Twitter—a "key ingredient in many of our disciplines," says WPP CEO Sir Martin Sorrell... who doesn't Tweet (although this guy does). The partnership provides incentive to WPP units GroupM, Kantar, and Wunderman, among others, to more aggressively use Twitter data for clients and campaigns. Staff will be trained to use Twitter and cultivate partnerships around it. Guess we've got more branded hashtags in our immediate futures.
Moving with a (musical) bang. NPR's Tiny Desk, which hosts little in-office concerts, recently moved and wanted to share it in grand style. So it contracted OK Go, the band darling of viral, to move with them... while singing. The result: a video worthy of your Facebook wall. Why we love this branded content: it's fun by itself, the collaboration feels natural and unpretentious, and Tiny Desk's brand values shine through brilliantly and unmistakably.
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