To help suppliers understand the trends in buyers by generation, Acquity Group took stats from its recent B2B procurement study and created the following infographic.

The infographic breaks down buyers by generation:

Up-and-coming buyers. Mary the Millennial (age 18-35) is most likely to research online (and do so for a long time) as well as to shop for business goods online. Some 89% of Millennials make corporate purchases (131% more likely than those older than 35). And 58% of them have researched or purchased corporate goods on their tablets or mobile devices. Mary the Millennial is most likely to make corporate purchases via Amazon Supply.

Established buyers. Some 68% of the Gerry the Gen X-er group (age 36-45) purchase business goods online; and 63% research or purchase items using a tablet or mobile device. A total of 34% have researched on a B2B supplier website but ended up purchasing from a less expensive supplier.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski