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Direct Mail Marketing, Direct Profit? [Infographic]

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Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing?

According to the following infographic by Bolt Insurance, direct mail marketing is on the rise. In 2011, direct mail spending totaled $47.8 billion; spending has been increasing in 2013 and will achieve a 3.6% growth through 2014, according to the projections cited by Bolt.

The reason for direct mail marketing's growth is the power it wields: On average, 6.5 in 10 people who receive direct mail marketing make purchases or otherwise engage with the business.

In comparison to emails sent to existing customers, "direct mail has 30 times the chance of receiving a response from the customer," according to the infographic.

For certain topics, direct mail marketing is the preferred method of receiving information. For example, the top three areas in which people prefer direct mail marketing (as opposed to the Internet or email) are...

  • Sensitive health information
  • Treatment for a specific condition
  • Financial services
  • Mail-order shopping
  • Insurance

To find out more about direct mail marketing popularity, check out the following infographic:


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Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

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Comments

  • by Sarah Tue Jul 23, 2013 via web

    Its surprising to see internet as representing only 10%??

  • by Gracious Store Thu Jul 25, 2013 via web

    It is surprising that direct mails are on the rising in this digital age. I would have thought that direct mailing should be in rapid decline

  • by Carl Miles Tue Jan 21, 2014 via web

    There are some things that have their own individuality no matter what all changes come. Direct mailing is such a entity. Actually, personally I believe that emails or other internet marketing has indirectly increased the value of direct marketing. When a consumer gets a personalized mail regarding an offer or a service for them, they feel special, and there are more chances of them to respond to that mail. I've been using direct mail service for quite some time now...and I've always got positive responses.

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