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#SocialSkim: Social Media This Week, Including Social as Riot Control, A/B Testing

by Angela Natividad  |  
July 19, 2013

It may not be "hump day" today, but you'll look forward to the next one with this week's top viral video. We'll also look at how social affects—and maybe even calms—riled-up crowds. Learn how to embed Instagram photos and videos, and check out two new analytics tools: A/B testing capabilities on Google Analytics, and, which lets you tie social activity directly to your KPIs. Finally... ever wonder what "native advertising" means? You're about to find out. Skim for a clearer picture!

Guess what day it is?! This week in viral branded video, Geico topped the charts with its "Hump Day Camel" ad. With 5.3 million views since its YouTube appearance in late May, the ad is living proof that TV and the Web can be symbiotic. Also, we're glad the caveman thing is over.

Choose your holiday with a hashtag. To promote its "all-in-1" travel package, which lets travelers call, text, and use mobile data internationally for about $2.60 a day, Vodafone's designed Hashtag Holidays, a site that curates the most popular trending hashtags from Europe's most popular cities. Click on a hashtag you fancy. #Lovebirds will introduce you to the city where it's trending—the glorious Berlin. Users can also win a free trip to the destinations of their choice by "checking in" on their dream locale every Thursday. Nice little #Addedvalue.

Facebooking it up. A survey by The Creative Group finds that 62% of marketing and advertising execs plan to increase Facebook spend over the next 12 months—up from 53% a year ago. LinkedIn, the B2B darling, comes second at 51% (up from 38%, meaning LinkedIn is an increasingly serious component of the marketing mix). See the full infographic.

When social stops a riot. This week's big headliner was the Zimmerman verdict. After nearly a year after the killing of Trayvon Martin, a jury ruled Zimmerman not guilty—resulting in street protests and Facebook/Twitter feeds overflowing with rage and social commentary. Still, no riots, which the police expected. On NPR, Clay Shirky posits that "rioting comes from people who don't have any other mechanism for response, so other mechanisms for response may reduce" the risk. Did social save the day? Not for everyone. Fatigued by all the Zimmerman commentary online, as well as the pressure to express his own feelings about it, Centup founder Len Kendall writes, "I am offering a reminder to myself and to you that it's not ok to treat causes like digital fashion accessories."

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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  • by Gracious Store Tue Jul 23, 2013 via web

    Geico has great ads to engage viewers, I always like their ads

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