TODAY: Marketing Strategy Friday Forum—click here to join

About 8,898,560 MTV Video Music Awards (VMA) social mentions were made on the day of the event. So, did the artists generating the greatest buzz on social networks end up winning awards?

From May 24 to August 25, Prime Visibility analyzed each VMA nominee and keywords relevant to the VMAs; it used Radian6, a social media monitoring tool. The company then used the information to create the following infographic.

The cities most actively discussing Best Male Video on social networks were New York, Los Angeles, San Diego, Atlanta, and Miami. Most of the social mentions were made by women (68.5%). The cities that most discussed the Artist to Watch on their social networks were New York, Los Angeles, San Diego, Dallas, and Long Island. Again, most social mentions came from women (65%).

Surprisingly, the most-discussed nominees in Best Female Video, Best Male Video, and Artist to Watch did not end up winning VMAs.

For example, although 33.71% of social media mentions went to Robin Thicke featuring T.I. and Pharrell for "Blurred Lines" as Video of the Year, the award went to Justin Timberlake for his "Mirrors" video, which received 29.4% of social mentions.

Similarly, though 23.79% of social media mentions for Best Female Video discussed Pink featuring Nate Reuss for "Just Give Me a Reason," the award-winning Taylor Swift's "I Knew You Were Trouble" video only received 8.39% social mentions.

To find out more about the most-talked-about videos and upcoming artists in VMA social mentions, check out the following infographic:

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.


image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski