About 8,898,560 MTV Video Music Awards (VMA) social mentions were made on the day of the event. So, did the artists generating the greatest buzz on social networks end up winning awards?
From May 24 to August 25, Prime Visibility analyzed each VMA nominee and keywords relevant to the VMAs; it used Radian6, a social media monitoring tool. The company then used the information to create the following infographic.
The cities most actively discussing Best Male Video on social networks were New York, Los Angeles, San Diego, Atlanta, and Miami. Most of the social mentions were made by women (68.5%). The cities that most discussed the Artist to Watch on their social networks were New York, Los Angeles, San Diego, Dallas, and Long Island. Again, most social mentions came from women (65%).
Surprisingly, the most-discussed nominees in Best Female Video, Best Male Video, and Artist to Watch did not end up winning VMAs.
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