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#SocialSkim: Social Media This Week: Yahoo's New Logo, Marketing With Images, More

by Angela Natividad  |  
September 6, 2013

Summer's just about over, social is spinning on, and a picture's worth a thousand characters. Get the skinny on Yahoo's new logo, whether images increase engagement on Twitter, how to use Instagram and Pinterest to your advantage, and artist Nathan Pyle, who tells clear and relatable stories with GIFs. Skim to supercharge your image strategy!

We give you the new Yahoo logo. Wrapping up 30 days of logo teasers, CEO Marissa Mayer geeked out on Tumblr over the new Yahoo logo, which features no straight lines (they don't exist in the human form), thicker and thinner strokes (to reflect Yahoo's subjective and editorial position), scallops on a sans serif font (a hat-tip to its serif-rich past), uppercase letters, and an exclamation point tilted at a playful—but not zany—nine degrees. That's some heavy geekery. Fast Company explains why Y's "30 logos in 30 days" campaign, leading up to the new logo, was "brilliant rebranding". It also sees this new logo as proof "of a company that has grown to realize that there's just as much dignity as delight in good design." Pretty words there, and we like them.

How much do you believe in your product? To demonstrate how tough the front tow hook on Volvo's new truck is, Volvo's own president, Claes Nilsson, tested the product himself. While dangling from a crane, 65 feet high. The video's generated over 1.4 million views. From one YouTube commenter: "I am surprised it could hold him up, cause after seeing this, I think his balls weigh more than 32 tones [sic]." Well put. How many execs will put the hard hat on for their social and marketing statements?

Was it Taylor, or... Hitler? It's Godwin's Law time. This week's socnet trend blew the mind. Pinterest user Emily Pattinson has been pinning photos of Taylor Swift, coupled with "inspirational" quotes that were, as a result, shared all over the social Web. The twist? Taylor didn't actually say any of them; Hitler did. In response, Reddit's produced Hitler imagery... overlaid with Taylor Swift lyrics. The moral of the story? Double-check the origin of the quotes you repin, retweet, or just generally share. (We'll tell our moms.)

All the tweets ever. Over 400 million tweets were sent each day as of March, according to WaPo, and social search engine Topsy's just accomplished a grand feat: it's indexed all Tweets ever tweeted since Twitter's inception in '06. That makes it easier to find influencers, build reports, and get more relevant search results for your brand—via Topsy, of course.

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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  • by zawminnnaing Fri Sep 6, 2013 via web

    Excellent creative

  • by Gracious Store Mon Sep 16, 2013 via web

    I don't know if Yahoo's new logo makes any difference for the conapmy.

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