Summer's just about over, social is spinning on, and a picture's worth a thousand characters. Get the skinny on Yahoo's new logo, whether images increase engagement on Twitter, how to use Instagram and Pinterest to your advantage, and artist Nathan Pyle, who tells clear and relatable stories with GIFs. Skim to supercharge your image strategy!
We give you the new Yahoo logo. Wrapping up 30 days of logo teasers, CEO Marissa Mayer geeked out on Tumblr over the new Yahoo logo, which features no straight lines (they don't exist in the human form), thicker and thinner strokes (to reflect Yahoo's subjective and editorial position), scallops on a sans serif font (a hat-tip to its serif-rich past), uppercase letters, and an exclamation point tilted at a playful—but not zany—nine degrees. That's some heavy geekery. Fast Company explains why Y's "30 logos in 30 days" campaign, leading up to the new logo, was "brilliant rebranding". It also sees this new logo as proof "of a company that has grown to realize that there's just as much dignity as delight in good design." Pretty words there, and we like them.
How much do you believe in your product? To demonstrate how tough the front tow hook on Volvo's new truck is, Volvo's own president, Claes Nilsson, tested the product himself. While dangling from a crane, 65 feet high. The video's generated over 1.4 million views. From one YouTube commenter: "I am surprised it could hold him up, cause after seeing this, I think his balls weigh more than 32 tones [sic]." Well put. How many execs will put the hard hat on for their social and marketing statements?
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