Read about Twitter's upcoming IPO, Apple's latest product announcements (and the bevy of competitor tweets that followed), how to get "verified" on Pinterest (and why), what brands tweeted on 9/11, and who's just been crowned king of viral video. Also: how can media partners use Facebook conversations in real-time? It's all here. Skim for your social sustenance!

#IPO, anyone? Yesterday Twitter confirmed (via tweet, of course) that it's filed an S-1 with the SEC... meaning it'll soon be going public, at a valuation between $15 billion and $20 billion (compared with Facebook's $100 billion valuation when it went public). Goldman Sachs is the lead underwriter. TechCrunch thinks NASDAQ will likely be snatching this one out of the NYSE's still-trembling hands.

#Neverforget... to choose AT&T? 9/11 passed this week, leaving socnet users somber and reflective about where they were and what they were doing when they first heard the tragic news. Unless you were a brand... many of which built promotional messages around the day, an awkward exercise at best. AT&T, however, got the most flak —for a tweet featuring a phone snapping a pic of the Twin Towers memorial. One user even started a (now viral) hashtag, #ATTtragedies, based on the gaffe. Feeling sheepish, the telco CEO has since apologized, calling 9/11 "a day that should never be commercialized."

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.