Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build your social ROI. And find out what playlist preferences tell us about (what else?) buying preferences. Skim to the beat of the sales drum.
The quit heard around the world. How do you quit a gig at a viral video production company? By going viral. Marina Shifrin topped the viral charts this week with a unique way to quit her job at Next Media Animations (perhaps best known for this). In the video, she dances to Kanye West's "Gone" in the empty office and accuses NMA's CEO of caring more about numbers than creativity. It's generated over 11.5 million views in a handful of days, prompting NMA to respond with a video of its own (and a message: "We're hiring!"). An NMA spokesman also wrote a heartfelt letter, posted on Gawker, sharing the company's side of the story. A nice case study in crisis management... but also in drawing viral attention in the first place.
Banksy—taking NY, one medium at a time. Acclaimed street artist Banksy's kicked off "Better Out Than In," a month-long street art exhibition on the streets of NY. His first painting, "The street is in play" (see below), appeared in Chinatown; new paintings will appear each day throughout the city. Catch them before they disappear! For the digital tour, follow Banksy's Instagram account —just a few days old and already 507,000 followers strong. And if you want to chase the exhibit down, call 1-800-656-4271 for audio explanations of each art piece. Talk about a living museum (is that an oxymoron?).
Take the first step (it's free).
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