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Who Do Digital Consumers Trust With Their Personal Data? [Infographic]

by Verónica Jarski  |  
October 8, 2013

In the online world, you often need to give personal data to get information from retailers, banking institutions, and healthcare organizations. So, of those three, which do online consumers trust the most with their personal data?

To find out, Infosys recently studied 5,000 consumers in five countries, then created a whitepaper and an infographic from its findings.

Consumers still prefer sharing personal data face to face with healthcare corporations, retailers, and banking organizations, it found.

A whopping 95% of those surveyed prefer to share their personal data in person at their doctor's office, and only 63% are used to the idea of sharing information online.

In the retail sector, 75% of those surveyed are used to idea of sharing information online. However, 72% said "the online promotions or emails they receive don't speak to their personal interest or needs."

When discussing online banking, 87% of survey takers felt more comfortable sharing information face to face than online.

To find out more about how digital consumers feel about sharing their personal data with the healthcare, retail, and banking industries, check out the following infographic:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Nate S. Mon Oct 14, 2013 via web

    There's an interesting catch-22 happening here, particularly for retail. Customers want more targeted promotions and messages, but they are hesitant to share many pieces of information. I believe there is a lack of awareness of this among consumers, that the more information they provide, the more personalized/customized the experience that can be served to them. That said, a challenge exists for retailers to effectively communicate that value proposition to customers in an already cluttered world of messaging.

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