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Boo! Creepy Consumer Calculations for Halloween 2013 [Infographic]

by Verónica Jarski  |  
October 29, 2013

Featuring parties, candies, and opportunities for dressing up, Halloween is more than just a children's holiday. Adults also want to join in the fun.

Some 32.8% of adults are already shopping for Halloween before September 30, according to the following infographic. A total of 43.6% of surveyed adults are Halloween shopping the first two weeks of October. And 23.6% of people wait until the final two weeks of October.

Halloween shopping involves costumes, which some folks are using social media to plan. Some 32.9% of people get costume ideas from online resources: 14.1% use Facebook for inspiration; 9.3% get costume ideas from Pinterest.

And how much are Americans spending on Halloween costumes? Adults are spending $1.22 billion dollars, compared with the $1.04 billion for kids and $339 million for pets.

To find out more about what folks are buying, viewing, and dressing up as for Halloween, check out the following infographic:


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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Martha Tue Oct 29, 2013 via web

    The circumference of the earth inches is approximately 6,082,560,000.

    Check your math on the candy corn pieces.

  • by Anon Wed Oct 30, 2013 via web

    Under best and worst cities for trick or treating, shouldn't it say Fairbanks, AK instead of Fairbanks, AL?

  • by Gracious Store Sat Nov 2, 2013 via web

    Many adults tend to enjoy the Halloween celebration more than kids do, especially with respect to the costumes they wear

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