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Marketing Trends, Stats, and Events That Made the News in 2013 [Infographic]

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When gearing up for the new year, marketers should reflect on marketing trends and events from 2013 that may help them to prepare for 2014.

One major marketing trend was multiplatform content: Some 54% of American consumers are now on more than one content platform, such as desktop computers, smartphones, and tablets.

Content marketing also boomed in 2013: 90% of B2C and 93% of B2B marketers used content marketing this year, compared with last year's 85%.

Another area of growth was in mobile. Mobile commerce spending increased from $.06 billion in the second quarter of 2010 to $4.7 billion in the second quarter of 2013.

To find out more about the trends, stats, and events in marketing this year, check out the following infographic by Uberflip:



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Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

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  • by Bill King Tue Dec 31, 2013 via web

    Nice consolidation of 2013 trends. The proliferation of multi-platform, increased channels and marketing complexity and is driving a need for the customer to better understand where to best focus their efforts. This need is driving a market for our marketing intelligence solution. The more platforms, the data points, the more relevant our solutions become. ~ Bill King @kinginovative.com

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