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#SocialSkim: Social Media Update, Weeks of December 24 and 31, 2012

by Angela Natividad  |  
January 4, 2013

Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters out there, we even managed to toss in a little future interfacing with smart light. (Don't worry, that'll make more sense as you skim.)

Engagement: a roundup. Let's start off healthy with the 10 things we learned about social engagement in 2012. A few good tips: sentiment is a fragile beast, so Poke with care. Second screen is increasingly commonplace and must be accommodated. Social is as important as SEO, in great part because it contributes significantly to your SEO clout. And LinkedIn? Still super-relevant for B2B. Maybe more so today as Facebook hits global saturation; more on that as you skim.

Your website is a wonderland. Looking to revamp your site this year? UX Mag and The Catalyst Group compiled the top 5 website UX trends of 2012. You may already know a few by sight: infinite scroll, "sticky navs," single-page sites, a stronger focus on typography, and the violent death of cutesy Web 2.0 aesthetics. Isn't change beautiful?

While you started the year looking dapper, Apple isn't. The computing and apps giant launched its first ad of the year, a promotion of the new "Do Not Disturb" feature for iPhone. Of all the features to choose, "Do Not Disturb" happens to be the one that bugged for everybody on New Years when, ironically, it couldn't be switched off.

In typically closed-circuit Apple fashion, comments for the YouTube video have been turned off. Youch.

The Facebookization of the globe. Facebook and Alexander the Great have one thing in common: a lust for global dominance. What don't they have in common? Facebook's got India in the bag. Social media strategist Vincenzo Cosenza's latest World Map of Social Networks illustrates that the world's top social networks are just five in number... and that Facebook dominates 127 out of 137 countries tracked by Alexa.

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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