Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters out there, we even managed to toss in a little future interfacing with smart light. (Don't worry, that'll make more sense as you skim.)
Engagement: a roundup. Let's start off healthy with the 10 things we learned about social engagement in 2012. A few good tips: sentiment is a fragile beast, so Poke with care. Second screen is increasingly commonplace and must be accommodated. Social is as important as SEO, in great part because it contributes significantly to your SEO clout. And LinkedIn? Still super-relevant for B2B. Maybe more so today as Facebook hits global saturation; more on that as you skim.
Your website is a wonderland. Looking to revamp your site this year? UX Mag and The Catalyst Group compiled the top 5 website UX trends of 2012. You may already know a few by sight: infinite scroll, "sticky navs," single-page sites, a stronger focus on typography, and the violent death of cutesy Web 2.0 aesthetics. Isn't change beautiful?
While you started the year looking dapper, Apple isn't. The computing and apps giant launched its first ad of the year, a promotion of the new "Do Not Disturb" feature for iPhone. Of all the features to choose, "Do Not Disturb" happens to be the one that bugged for everybody on New Years when, ironically, it couldn't be switched off.
Take the first step (it's free).
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