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How to Design Your Business Card With Psychology in Mind [Infographic]

by Verónica Jarski  |  
January 8, 2013

Don't think too much about your business card? Then neither will your potential clients.

When creating a business card, keep in mind that it will be a memento in someone's wallet or purse to remind them of your meeting. If the card is sloppily put together, folks will remember you like that. However, if the card is clean, bright, and smart-looking, they'll probably remember you like that, too.

The following infographic by Online Business Cards from uPrinting highlights the top 5 elements of a well-designed business card.

1. Typography. Serif or sans-serif? Serifs are the small lines on the edges of a letter; sans-serifs are fonts without the serifs.

2. Spacing. Don'tcramallthewordstogether. As you can see, that was annoying to read. Don't do the same thing on your business card. Give your text space.

3. Font choice. Elegant, fanciful, straightforward, or handwritten? Your choice of typeface should convey the culture and spirit of your business.

4. White space. Make sure your business card isn't too busy with colors, text, and graphic. A too-busy business card confuses people, and they won't know where to look.

5. Color. The color you choose should convey the right emotional message. For example, red might convey love, energy, and danger.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Bob Bentz Tue Jan 8, 2013 via web

    Good tips here. I like to make a business card interactive by adding a Custom QR Code. Watch a video about it here:

  • by BW Tue Jan 8, 2013 via web

    Um, psychology? I don't think so.

  • by accuchris Tue Jan 8, 2013 via web

    I agree that too often we forget that beyond the utilitarian nature of our business cards we often forget the first impression it can make. This post speaks to the important issue "What does your business card say about you?"

  • by Cozy Tue Jan 8, 2013 via web

    I think it's too simple.

  • by La Vonia Green. Tue Feb 19, 2013 via web

    Very good suggestions for business card and marketing strategy.

  • by Dns Wed Apr 23, 2014 via web

    Its good but not enough

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