In which cities and states are digital coupons most likely to be activated?

To find out, RevTrax conducted a study that poinpointed the top cities, regions, and demographics for digital coupon use.

RevTrax found that the following are the top cities for digital coupon activations:

  • Charlotte, North Carolina
  • Rochester, New York
  • Raleigh, North Carolina
  • Virginia Beach, Virginia
  • Huntsville, Alabama

Home to two cities of the top five for digital coupon activation, North Carolina comes in first as the top US state for digital coupon activations, followed by Virginia, Pennsylvania, Florida, and New York.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski