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20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]

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What can marketers expect in the new year?

Here's a look at some predictions of what to expect and what to consider, based on an infographic from WebDAM:

—Marketing teams will spend $135 billion dollars on new digital marketing collateral in 2014.

—78% of CMOs think custom content is the future of marketing, and so "marketers will use dynamic content to deliver highly personalized experiences to the right audience at the right time," according to WebDAM.

—Internet advertising will make up nearly 25% of the entire ad market by 2015.


To find out more about what to expect in 2014, check out the following infographic:


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Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

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Comments

  • by Jessie Coan Mon Jan 6, 2014 via web

    Great infographic! Thanks for sharing this. Well put together and some great info. The marketing mix stats are particularly interesting. Love to see content included! Also, glad to see the source list for all the stats. I'd encourage WebDAM to download Curata's eBook Content Marketing Done Right which includes best practices for sourcing information the next time they publish a infographic. You can download it here http://www.curata.com/resources/ebooks/content-marketing-done-right/

  • by Kyle Walkenhorst Tue Jan 7, 2014 via web

    I agree, a great infographic (another trend I’m sure we’ll see continue to rise in 2014). At Sprocket Media, we’ve come up with of few of our own predictions. First, content marketing will evolve from just a broadcasting vehicle to a conversational, more social arena. Engagement triggered by this content is key in 2014. We will also see sponsored (native) content go mainstream and gain credibility due to the rising quality of information presented, and the relevancy of content being distributed to a relevant audience. In addition, personalized content, as well as personalized advertising, will gain popularity in 2014. This is the model of content and advertising appearing in front of the eyes of those who have shown interest in certain topics. Lastly, with digital consumption on the rise, brand criticism can be spread online as quickly and easily as the good. Because of this, the usage of social listening tools will gain popularity in 2014. I would love to know your thoughts on these trends.

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