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How Marketers Are Managing the Evolving B2B Buyer's Journey [Infographic]

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What challenges do B2B marketers face in the typical sales cycle?

And, most important, how are marketers meeting those challenges?

The following infographic by Bizo and Eloqua highlights significant challenges in the B2B sales cycle and how B2B marketers are successfully tackling them.

One major change is that a buyer can be up to 90% through the buyer's journey before engaging Sales, according to the infographic. To overcome that challenge, 79% of B2B marketers say differentiating on brand is crucial.

Moreover, more than 80% of known prospects never open their emails, according to data cited in the infographic.


To find out how marketers are confronting that challenge, and for more details about how B2B marketers are otherwise adapting to the evolving sales cycle, check out the infographic:


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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

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