Just in time for your weekend, this issue's action-packed with practical and inspiring social stories: Netflix Drone to Home, Oscars fun with kids and hashtags, GIF-based resumes, and a Twitter Cards how-to. Skim to stay witty in 140 characters or less!
This week in social schadenfreude, Netflix won culture points for its satirical video of "Drone to Home," a service that claims to transport DVDs straight to your lap via drone (when it doesn't explode). Taking a clear jab at Amazon's alleged plans to launch a drone delivery service, Netflix flaunts its stuff with tongue-in-cheek phrases like "Unlike other companies trying to rush unproven technology to market, we have literally spent days working out most of the bugs." The video—which might be considered risqué for many companies—is getting the thumbs-up in the social arena, highlighting how well Netflix has succeeded in communicating what users consider to be a truly human persona.
More views for your Facebook buck. When a company's Page tags a separate brand or celebrity Page in its content, that content may now appear for Facebook fans of both Pages. So if you produce content about Star Wars and tag it accordingly, your content may also appear for Star Wars Page fans in addition to your own. The algorithm will account for which users are engaging (so don't spam!) to see whether your content really is relevant to the Page you tagged. (This feature will not work if a user with a regular profile tags a brand or celebrity Page.)
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- Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]
- The Next Big Influencer Platforms and Trends in Social Media Engagement