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Unleash the Superpowers of Employee Advocates [Infographic]

by Verónica Jarski  |  
March 25, 2014

Want to double your employees' productivity, generate up to 80% of customers' overall satisfaction, and get eight times more engagement of content on branded channels?

Activate your employees to become employee advocates.

"Employee advocates are socially engaged employees who create and share their employer's brand content on their own social networks," defines SocialChorus in the following infographic.

If your employee advocates share information on their social networks, the information will be better received than if the information came from the brand. That's because 92% of people trust people they know, but only 14% trust advertising.

Moreover, "traffic generated by employee advocates converts more than twice as fast as that from traditional marketing tactics," states SocialChorus.

Some 77% of customers are more likely to buy a product recommended by a trusted source.

For more reasons why you need to activate the superpowers of employee advocates, check out this infographic:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Natalia Wed Apr 23, 2014 via web

    I must say that this infographic is one of the poorest I've seen in our space in terms of grammar, structure and confusing references. I've never seen so many dangling modifiers in one piece of published content! When you use the pronoun "they", it's a good idea to be clear about which "they" you're referencing in the sentence.

    And the "92% trust people they know versus advertising" --- you might want to read that one again. I would say you're missing a pretty important qualifier.

    I'm sorry to be critical, but this infographic is pretty sad testimony to the state of "content marketing."

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