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Want to double your employees' productivity, generate up to 80% of customers' overall satisfaction, and get eight times more engagement of content on branded channels?

Activate your employees to become employee advocates.

"Employee advocates are socially engaged employees who create and share their employer's brand content on their own social networks," defines SocialChorus in the following infographic.

If your employee advocates share information on their social networks, the information will be better received than if the information came from the brand. That's because 92% of people trust people they know, but only 14% trust advertising.

Moreover, "traffic generated by employee advocates converts more than twice as fast as that from traditional marketing tactics," states SocialChorus.

Some 77% of customers are more likely to buy a product recommended by a trusted source.

For more reasons why you need to activate the superpowers of employee advocates, check out this infographic:

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski