It's been a big week for Twitter! You'll get the skinny on all that, and you'll also learn about ideal social copy length for all major social networks, Facebook's new-and-improved right-column ads, and longer YouTube descriptions—not to mention all the ways #GameofThrones slid into your stream. Skim to stay informed.
This! is wholesome. On March 10, Honey Maid released a miniature documentary about a loving family led by a gay couple. The video received lots of positive response, but—as you might imagine—plenty of negative commentary, too. In response, Honey Maid printed all the negative comments out, and hired two artists to make something positive out of them. Then it surrounded that piece of art with all the positive feedback it received. At 2.6 million views for this video, and plenty of warm-cuddly vibes circulating the socnets, this near-crisis was a heartwarming social success.
A duel in the making. House of Cards, a Netflix original series, welcomed HBO's Game of Thrones back to television for Season 4... with an image of its own star, Kevin Spacey, in his role as Frank Underwood, on the coveted throne that symbolizes ultimate power in Game of Thrones. (It also included a hashtag with Frank Underwood's initials... or are they?!) We smell a challenge, and it might well play out on social.