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How to Create Perfect Posts for the Most Popular Social Platforms [Infographic]

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The content that works well for one social platform may not work well for another. That's because every social platform has its own unique formula for a successful post.

The different formulas for the perfect social media post are highlighted in the following infographic by My Clever Agency. It offers guidelines for the ideal posts for blogs, YouTube, Facebook, Twitter, Pinterest, Google+, Instagram, Vine, and Tumblr.

For example, when posting to Facebook, make sure to keep posts positive. On this social platform, "positivity breeds engagement and sharing," states My Clever Agency. "It will help inspire and excite your users."

Facebook posts should also include images at the perfect size of 800 x 600, they should also include links, and they should create conversations with readers.

By comparison, posts to Pinterest focus on images, though audiences prefer those without human faces. "Images with no human faces get shared 23% more often that those with human faces," according to My Clever Agency. Also, posts with red or orange images get twice the amount of repins.


To find out more about creating perfect posts for the different social platforms, give the following infographic a look:


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Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

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  • by Teastman Mon Apr 21, 2014 via web

    This is a wonderful infographic. Thanks so much.

  • by eorensky Mon Apr 21, 2014 via web

    Very useful infographic, but... where is the diagram of a LinkedIn post?

  • by Stéphanie J. Mon Apr 21, 2014 via web

    Neat. And useful, especially the timing table. Thank you.

  • by Kimmy Burgess Tue Apr 22, 2014 via web

    This is a very nice representation of information. I agree, the social media posts are very important from every point of view. Timing and aura of posts is also very important.

  • by Laurie Wed Apr 23, 2014 via web

    One of the best things I've seen here about social - thank you!

  • by Regina Thu Apr 24, 2014 via web

    This is a great info-graphic! Easy and quick read too~ Thank you!

  • by Bethany Thu Apr 24, 2014 via web

    I agree with @eorensky...

    Very useful infographic, but... where is the diagram of a LinkedIn post?

  • by Ulrike Rettig Mon May 5, 2014 via web

    Very helpful, thanks! I have a question about timing my posts: my audience is scattered world wide, my posts in all social media relate to foreign language learning. Any advice? Thank you kindly in advance.

  • by Nick Kosar Wed May 7, 2014 via web

    I love the visual explanation: every platform is unique! The next time someone asks me whether "I can just click a button and have my post/tweet etc go to all the platforms automatically," I'll refer them to this graphic. Each post should be customized for each environment.

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