Find out how Oreo turned snack hacks into a contagious campaign. See why fewer brands will be asking you to "Like" anytime soon, possibly the worst social media gaffe to date, how Esquire gave users a real reason to love 'em, and what video had every parent with an Internet connection crying this week. Skim to stay smart!

Who can turn down Oreo-coated chicken tenders? As a wink to people who've been using Oreos to improve home recipes for years (and we're talking about more than crumbling them into milk), Oreo's launched a Web series featuring top chefs and their snack-hack secrets. Each recipe is simple enough that anyone can try one at home, and just as well: It's got us hungry for some pretty weird things. Users can submit their own inventions to Oreo's Tumblr, a colorful and lively site that brings a cookie-infused Pinterest to mind. What user behaviors can you take advantage of?

How Esquire's Facebook fans got lucky. To build buzz for its new show "Lucky Bastards," Esquire Network let fans watch the debut episode right on its Facebook page—before anyone else! To keep engagement up, the episode was broken into three parts (1, 2, 3) and uploaded directly onto Facebook's video player, raising the question: Are viewers amenable to viewing Facebook as a place for TV-watching?

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.