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Which Marketing Channel Gives You the Most Bang for Your Click? [Infographic]

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Consider the various online channels you use regularly to boost your business. Do you know which ones yield the highest return?

The following infographic by Conductor highlights which channel (among social, organic search, email, and PPC) gets the most visitors, results in the most customers, and gives you the most bang for your click.

The channel that drives the most visitors is organic search. "Visitors from organic search are 2X more likely to be extremely engaged and visits more than five pages when compared to the other channels," states Conductor.

Visitors are different from customers, however. So, which marketing channel results in the most customers?

For B2Bs, social (14%) and search (14%) are the most effective at lead generation. For e-commerce and B2Cs, organic search (18%) is.


To find out more about which of those leads are qualified, how many customers return, and more, check out the following infographic:


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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

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Comments

  • by Joel Tue Apr 29, 2014 via web

    A suggestion: Don't put normal weight white type on a black background. Parts of this infographic are virtually impossible to read. Try to stick with the time tested dark type on a light background. Barring that, at least bold the white type or go with a larger type size.

  • by Leon Tue Apr 29, 2014 via web

    I would be interested to know where this research comes from and what did it entail (in terms of data and how much data) as I have seen other studies that put email out in front by far!
    Also surprising is 'Social' being the highest together with search for getting customers for B2B, really? Where can we see what this research entailed, thanks.

  • by Charity Tue Apr 29, 2014 via web

    Here are the sources:

    http://www.conductor.com/blog/2014/04/infographic-marketing-channel-gets-bang-click/#comment-1343483127

  • by Leon Tue Apr 29, 2014 via web

    Thank you Charity

  • by Caroline Tue Apr 29, 2014 via web

    This may seem like a silly question so I apologise in advance - but does PPC refer to paid advertising on social media as well? Whereas social is just posts and customer engagement?

    We use social media for advertising and the bounce rate is definitely high.

  • by Kimmy Burgess Thu May 1, 2014 via web

    Most B2B societies focus on strong content, but content presentation is equally important. It is very nice that marketingprofs provide the best update on social media marketing. Glad to be here.

  • by Charity Thu May 1, 2014 via web

    Caroline, that's absolutely a valid question! I believe that PPC refers to paid ads in search, not social. I think that social here lumps together paid and organic.

    We also used paid social for our company and I agree that the bounce rates are way up there.

  • by Ed Gallagher Thu May 1, 2014 via web

    Nice infographic. Can you spell out the sources for this data? The footnote at the bottom of the graphic is difficult for me to read.

  • by Charity Thu May 1, 2014 via web

    Ed, the sources:

    http://www.conductor.com/blog/2014/04/infographic-marketing-channel-gets-bang-click/#comment-1343483127

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