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#SocialSkim: Salesforce vs. HootSuite, Twitter E-Commerce, Facebook Video Metrics, More!

by Angela Natividad  |  
May 9, 2014
  |  2,442 views

This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a breakdown of 10 effective types of social media posts, and take a look at Twitter's latest effort to facilitate e-commerce in fewer than 140 characters. Skim to free your muse!

One perfect shot. Twitter account @OnePerfectShot has a super-simple and compulsively contagious raison d'être: capturing cult films with just one shot. We're intrigued and obsessed. But in addition to finding the perfect shot for North by Northwest, it illustrates a dominant idea for succeeding in social (and communications in general): be brief, be impactful. You only get a shot's worth of time.

Call of Duty calls in Underwood. This week's top branded video is the trailer for Call of Duty: Advanced Warfare. Its narrator (and villain) is the one and only Kevin Spacey. Clearly channeling his Frank Underwood character from House of Cards, Spacey rails, "People don't want freedom. They want boundaries, rules." Meanwhile, a futuristic war rages under an oblivious blue sky. 14 million views and counting.


Facebook launching video metrics. Before our margaritas had time to work their devilish Cinco de Mayo magic, Facebook announced plans to launch video metrics, which will include video views, unique views, average view duration, and audience retention—making it easier to decide what your fans like, and providing incentive for you to use Facebook's own video uploading feature instead of links to YouTube.

YouTube optimization made easy. Richard Jeng has compiled a thorough (but quick!) guide for driving traffic to your lovelorn YouTube videos. The list of tips includes using YouTube's Keyword Tool to research hot keywords, effectively naming video files, enabling closed captions, and incorporating calls to action. That's just the start. This is one of those quick-reads that, if followed, will yield results this afternoon.


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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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