Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on how to optimize Twitter tracking and shares. And see how Apple plans to change the way we work... again. Skim to stay in tune.

You can delete some of those apps now. Apple's announced iOS8, its new operating system for iPhones and iPads. In the near future, your phone will natively do things you currently rely on apps to do (here's a whole list of "apps Apple killed"). Notably: send self-destructing text messages, like in Snapchat (with a one-hour minimum); iCloud looks more like Dropbox (shown below), making it more practical for on-the-go workers; make calls over Wi-Fi à la Skype; annotate images like in Skitch; install different keyboards (a potential marketing opportunity); and ask Siri what song you're listening to (like Shazam). More features here.

A little value's what you need. You've heard repeatedly that social marketing is more about adding value than finding interruptive new ways to advertise. Case in point: French water brand Vittel realized that people don't drink enough water, so it created a cap that reminds you to take a sip every hour. It's basically a tiny screw-top egg timer, but the idea is so resonant that over 150,000 people have watched the video since its launch two weeks ago. It's brand-relevant, easy to integrate into people's lives, and profits from the fact that everyone appreciates a "life hack." Honorable mention: Coca-Cola's plastic recycling campaign, which has nearly 600,000 views.

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ABOUT THE AUTHOR
image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.