It's a good day for data. Find out why fandom's so important, how LinkedIn users consume content, and how Facebook plans to improve video ad click-throughs for advertisers. Skim to tip the charts.
The bite felt around the world. In a trademark move, Uruguay soccer player Luis Suarez bit into Italy player Giorgio Chiellini's shoulder during a World Cup match... and a bunch of brands jumped onto the buzz that followed. Notably, Bud Light and Listerine bought Promoted Tweets around the #Suarez hashtag; other biters-on included Trident, Cinnamon Toast Crunch, McDonald's, Snickers, and even Major League Baseball! Pro-tip: When something unexpected happens and you want to ride the wave, check the temperature of the conversation first. If it's mostly comedic and in good fun, as was the case here, feel free to join in.
We all just wanna be loved. Peter Herrnreiter cracks the code on the psychology of belonging, explaining that fandom is part of a deeper desire to belong, and—more important—to make a difference in the community in question. You've seen it in the World Cup, and you've seen it among Apple fanatics. Put this into action by producing a powerful "why?" statement. Why are you in this business? Author Simon Sinek can help you zero in: