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Take criticism on the chin. Today in #socialfails, Southwest Airlines flight 2347 from Denver kicked an entire family off a plane because, prior to boarding, the father tweeted something like, "Wow, rudest agent in Denver. Kimberly S, gate C39, not happy @SWA." We don't have the original tweet, but that's only because the family was immediately ordered off the plane and told to delete the tweet if they wanted to get back on.

Southwest apologized via email and sent the entire family $50 vouchers. (The family has nonetheless decided never to fly Southwest again.) Lesson 1: Don't kick people off your service because of a customer service critique that lacks menace or bad intent. Lesson 2: When your employees put you in a situation as awkward as this one, ensure compensation is somewhat equal to the level of injury... $50 is the airline equivalent of a bad tip.

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.