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#SocialSkim: Facebook Mood Manipulator, and News From Snapchat, Reddit, Instagram, More!

by Angela Natividad  |  
July 25, 2014

Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case study, and tips on feeding your blog all the content "food groups." Skim for a balanced diet.

Take criticism on the chin. Today in #socialfails, Southwest Airlines flight 2347 from Denver kicked an entire family off a plane because, prior to boarding, the father tweeted something like, "Wow, rudest agent in Denver. Kimberly S, gate C39, not happy @SWA." We don't have the original tweet, but that's only because the family was immediately ordered off the plane and told to delete the tweet if they wanted to get back on.

Southwest apologized via email and sent the entire family $50 vouchers. (The family has nonetheless decided never to fly Southwest again.) Lesson 1: Don't kick people off your service because of a customer service critique that lacks menace or bad intent. Lesson 2: When your employees put you in a situation as awkward as this one, ensure compensation is somewhat equal to the level of injury... $50 is the airline equivalent of a bad tip.

The latest on Facebook's earnings... and usage stats. The numbers are in from Facebook's earnings call, and they're as scary-good as you expected. The world's favorite social network hosts 1.32 billion users per month, of 30% whom access the site exclusively from their phones. The 'Book will account for 9.5% of the US digital ad market this year, and 62% of ad revenue comes from mobile.

Mark Zuckerberg couldn't resist mentioning that Americans spend an average of 40 minutes a day on Facebook, up from 17.39 minutes last year. He also said that users spend a whoppin' nine hours a day engaging with digital media, including computers, mobile, and TV. Long live the kings. (Speaking of, Facebook drove 23.4% of social referrals to other sites in Q2, per Shareaholic. Pinterest was the second-strongest social sender of traffic... with 5.7%.)

Say hello to Facebook Save! This new, much-needed Facebook feature lets you bookmark things you like for consumption later on, including links, places, movies, TV shows, and music. You can access saved items via desktop or mobile, and share saved items with friends. This feature ensures that users stay on Facebook longer, keeping them from skipping off to where they'd typically bookmark good finds, like Pinterest or Pocket. Expect to find Save in your News Feed in the coming days.

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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  • by Tracylynn Fri Jul 25, 2014 via web

    How many times are we going to see the Blogging Food groups? I've seen this three times already: Twice here and once on LinkedIn.

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