This week was packed with tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo posts on other social networks... and the social stars who are more important than celebrities. Skim for the inside story!

Lemme take a selfie. No. 1 on the Viral Charts this week is "#SELFIE," a mad (and maddening) romp of youth culture—and the selfies they inspire. A few choice celeb selfies also make the cut. As proof that anti-selfie culture pays as much as selfies do, the video, created by The Chainsmokers, has clocked nearly 194 million views.

Extra, extra: Apple's going social! Apple's snapped up Musa Tariq, ex-social media chief for Nike and Burberry, to head its social efforts. Musa, who boosted Nike athlete relationships on social and led Burberry's social media work in China and for the London Fashion Show, will be joining as digital marketing director. Watch your feeds for his debut, and here's an example of "Acoustic," a Burberry campaign he did where musicians sing acoustic versions of pop songs.

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.