Some 88% of marketers say real-time marketing is important to 2014, according to a recent survey by Evergage.
The company surveyed 100+ marketers across 18 countries to find out what they think about real-time marketing in 2014.
One finding is that "on average, marketers are using real-time marketing across two of eight different channel," according to Evergage's infographic based on the survey.
Some 48% of respondent use real-time marketing on social channels and 45% use it on their website.
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