One in two mothers turns to social media for shopping ideas, according to the following infographic based on a She Knows survey.

Finding coupons and deals is the number-one reason cited for using social.

Despite the coupon-hunting, "most moms start shopping for back to school about one month before school starts, and they don't set a budget," states She Knows.

The biggest expense is clothing. Most moms spend between $100 and $250 on clothes and between $50 and $100 on school supplies. They spend less than $50 on electronics.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski