School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to stay on top.

Share your guilty pleasures in secret. Netflix sealed a deal with Facebook that enables its users to share an episode they like with friends via private message on Facebook—a response to users' desire to engage in more private ways than broadcasting everything they're doing to everyone they've ever met. The move also reinforces Facebook's desire to evolve into an everyday personal-use tool, more like one-stop rendezvous point for quick public and private interactions than like a mere public profile page.

When fashion flocked to social. Designers didn't just strut the runway during New York Fashion Week (#NYFW), they invaded Pinterest, Instagram, and Twitter, filling feeds with photos, videos, and Vines of tomorrow's fashion. Twitter reported over 1.2 million Tweets with the #NYFW or related hashtags, and a Twitter Reverb chart illustrates how conversation spread, hitting 376 tweets per minute on September 9. Below, a Vine from Vogue features an extra creative boost from Hyperlapse:

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.