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Think of your furry friends. Budweiser released an ad for its own Be(er) Responsibility Day that's shot up the viral ad charts with a friendly, unpreachy glimpse into the life of a 20-something who's responsible with his beer—which matters, because his sweet dog (gold currency in social) is counting on him. The ad, at 13 million views, also scores because it avoids overexploiting the cute pet factor. The ad includes a hashtag, #FriendsAreWaiting, which people are using to fawn over the ad and also promote Budweiser's efforts, every September, to keep drunk drivers off the streets. Nice!

Sorry for algebra! Muslims worldwide have adopted #MuslimApologies, a hashtag being used to publish tweets that attempt to counter demonization of Islam by reminding people of Muslim contributions. Building from the more serious #NotInMyName, used by Muslims to denounce terrorist groups, #MuslimApologies is a hair more hipster—but no less weighty. Used over 30,000 times in the last two days, "apologies" include "Sorry for Algebra, cameras, universities, hospitals, oh and coffee too."

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.