What are the most important skills that a marketer needs?
The following infographic by Formstack highlights seven skills that companies expect from their marketers.
The ability to understand data ranks high on the list. "Research predicts a shortfall of up to 1.5 million data-savvy managers by 2018," Formstack states.
Technical skills, such as basic coding or video production, also make a job applicant more desirable. "Two of four new marketing hires will require technical skills," according to Formstack.