Get the skim on Ello's self-imposed ad ban and Taco Bell's attention-grabbing social wipeout. You'll also see how YouTube video shares stack up against native videos on Facebook (not well), and find new ad offerings on Tumblr and Snapchat. Skim for the social score.
Potty-mouthed princesses for parity. Topping this week's Viral Video Charts is FCKH8.com's "Potty-Mouthed Princesses Drop F-Bombs for Feminism." If you think the F-bomb is bad, these "Swear Jar Princesses" have worse words for you: "Pay inequality" and "rape" are just the warmup. The video's generated controversy, both for its approach and because, at day's end, a passel of little girls are parroting from a script written by adults: In this case, the for-profit FCKH8, which hopes to sell T-shirts for a small charitable donation. However you feel about it, it's kicked off a discussion that might help people better define what it means to raise girls (and boys). You don't even have to buy a shirt for that.
One way to get a point across. To drive traffic to a new app where users can build orders and place orders in advance, Taco Bell blacked out its Twitter, Tumblr, and Facebook presences—at least temporarily. The campaign, dubbed #onlyintheapp, drives all users visiting its social media sites to a single message (the Twitter example is shown below). All other posts on its social networks have been deleted. A bold move: the brand boasted 1.4 million Twitter followers, all of which have vanished, leaving it with just over 4,600, likely gained after the campaign began. Talk about commitment to a single message.
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