Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

#SocialSkim: Berlin Wall Video, Facebook and Instagram Updates, YouTube's New Strategy

by Angela Natividad  |  
November 14, 2014

This week, we give you Airbnb's Berlin Wall video, the latest updates to Facebook and Instagram, YouTube's latest creator strategy, which socnet is best for qualified leads (spoiler: It's not Facebook), and how to transform your data scientist into a storyteller. Skim for all the social cream!

Breaking walls, one ad at a time. This week marked the 25th anniversary of the fall of the Berlin Wall, and Airbnb released a video illustrating the true story of a user whose father, a former West Germany border guard, met a former East Germany border guard when they rented his apartment in Berlin. (Here's a Q&A with the video creator by Ann Handley.) Airbnb CMO Jonathan Mildenhall saw this as a chance to "put our community front and center of any campaign," but for others it rang less well. We'll let you decide.

SoundCloud also commemorated the fall with the Berlin Wall of Sound, a project that gives users the soundscape of life around the wall. TNW points out that not only does the stream's shape reconstruct the wall's shape, it's also 7 minutes and 32 seconds long, the time it would have taken for a sound wave to travel the wall's length. The soundstream is also punctuated with markers highlighting civilians who fell around it. Welcome to history.

Unfollowing brand pages is easier than ever. Facebook's updated Newsfeed will now list the top people, pages, and groups that you've seen in your feed this week. Users can sort those items, see a summary, or unfollow—making your brand's relevance to users in every post more crucial than ever.

Your Facebook fans: Optimists, Explorers and Realists. Facebook and Crowd DNA divided young Facebook fans into three groups: Optimists who want to change the world (ages 13-15), Explorers who plan for the future (ages 16-19), and mobile-centric Realists (ages 20-24). Marketing advice: Personalize for each group's sensibility. Optimists want your posts to share their hopeful vision of the world, and Explorers want to discover and learn. Realists are more time-aware, so provide tools to create balance in their lives.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!