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14 Marketing Tactics to Drive Online Sales [Infographic]

by Verónica Jarski  |  
November 18, 2014

Want to focus more on driving online sales? The following tips can help you rev up your online business—especially during the holiday season.

One tip is to make sure your online store design is visually appealing.

"Poor design drives customers away," according to the following Referral Candy infographic. "Try working with tried-and-tested themes from established platforms."

Also, don't overwhelm your existing and potential customers with email. Instead, be selective when you decide what to send. Email is a powerful tool that must be used wisely.

"It drives traffic to your store, supplements content marketing, and outperforms both Twitter and Facebook for generating sales," states Referral Candy.

To get more tips about driving online sales, check out the infographic:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Fatma Tue Nov 18, 2014 via web

    Thank you Verónica Maria Jarski for sharing this post. I really enjoyed my time reading your post it is so informative and organized in a nice way I liked the infographic and take advantage of it especially it was short to the point and useful at the same time with attached interesting useful programs that helps to directly applied the tactics.
    but you know something I really get surprised with the statistics that shows in tactic number 3 it is really interesting to know that the customers are interested and respond to the promotional emails! Because I was thinking that customers do not trust with such emails and dismiss it, but what I believe on that the cultures from country to another has the strong impact with changing this statistics, I mean that there are some customers in such countries the promotional emails will not has that powerful impact to affect the company sales, because they are not trust on them and dismiss it. I really love the Emma website and how they can create customizes email depending on the customers purchases history. By the way, I really admire the tactic number six, there are lots of websites forgot or overlook the importance of this additional importance feature on any online shopping website while it has significant impact on the customer purchasing decision. Also the wish list reminder step is very innovative and keep the company in contact with their customers. Thank you again Verónica =)

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