Want to focus more on driving online sales? The following tips can help you rev up your online business—especially during the holiday season.

One tip is to make sure your online store design is visually appealing.

"Poor design drives customers away," according to the following Referral Candy infographic. "Try working with tried-and-tested themes from established platforms."

Also, don't overwhelm your existing and potential customers with email. Instead, be selective when you decide what to send. Email is a powerful tool that must be used wisely.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski