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Why Personalized Marketing Will Dominate in 2015 [Infographic]

by Chris Byers  |  
December 20, 2014

After binge-watching a favorite show on Netflix, you land on a screen that kindly introduces you to a few other options you are likely to enjoy. Respond to that siren song, and you'll soon be hours into another series marathon.

The stratagem of personalized marketing engages consumers with custom offers and services. It has been gaining speed and will become imperative for companies looking to grow in 2015. Most marketers understand that, but only 6% are planning with personalization in mind.

To keep your company's edge, personalize your marketing in 2015. Some 45% of online shoppers prefer websites with tailored recommendations. How can your products and services better serve each unique customer?

We at Formstack recently released a new infographic on five personalized marketing predictions you can use to help prepare your marketing strategy. Check it out below, and use the five tips as you begin planning your 2015 content and campaigns.

How do you begin?

Getting to know your customers is the first step in creating a customized experience. Interviews, case studies, customer surveys, and website cookies can all provide valuable data about the people who need your goods or services. With more than 268 billion downloads expected by 2017, mobile downloads offer a rich stream of personalized marketing data.

Take advantage of available data to craft custom user experiences for your website that target those most likely to buy.

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Chris Byers is CEO of Formstack, a form-building tool to help increase online conversions.

Twitter: @rchirsbyers

LinkedIn: Chris Byers

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  • by Chip Hysler Tue Jan 13, 2015 via web

    Chris brings up a lot of excellent points in getting to know your customer. At my company we are creating customer personas.

    Not only is it to understand your customer, but its also important that everyone in the company have the same view, definition, and understanding of their customer(s). From product management, to marketing, to operations, and sales. Having identified personas removes misconceptions, preconceived biases, and helps realign the focus on who and want the customer needs.

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