Is your content focusing strictly on pushing sales? It's not 2004! Today's savvy customers expect more from content.

Here's a look at some content-creation tips from a Captora infographic.

"Spend time learning about your customers, and give them content that resonates," suggests Captora. Despite the importance of listening, content marketing's primary focus (47%) is to create content for websites, social media, advertising, and print publications. Communicating regularly with customers and commercial contacts ranks low (5%) on the list.

"Stop creating content in a bubble," recommends Captora. "Feedback and research help! Research your audience to determine meaningful information to share with them, and you'll see the benefits of good content marketing."

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski