How can marketers better create content that achieves optimal results? Here are five suggestions from a Captora infographic.

Drive pipeline growth with data: "Research-driven campaigns get results and set your marketing efforts apart from the Internet noise," states Captora.

Some two-thirds of marketers say data drives their digital marketing, and 71% say it enables the delivery of more relevant messaging to more finely segmented audience, according to data cited by Captora.

Another suggestion for creating content that rules: play on those heartstrings. Consumers' emotions often determine their brand choices.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski