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The Only 10 Slides You Need in a Pitch [Infographic]

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Putting together slides for your pitch? Studies show that you really need only 10.

Guy Kawasaki offers, in the infographic below, tips for what each slide should include.

You know your pitch should start with a title, but Kawasaki suggests going beyond just the name of your pitch: Include your company name, your name and title, address, email, and cell number, he says.

The next slide needs to present the problem (or opportunity). "Describe the pain that you're alleviating or pleasure you're providing," suggests Kawasaki.

Next, "explain the value of the pain you alleviate or the value of the pleasure you provide."


What else should the following slides present? Check out the infographic to find out:


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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

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  • by CM Seymour Mon Mar 30, 2015 via web

    I think this is not for the purpose I assumed - a marketing/sales pitch - but rather for pitching a startup to get funding...

  • by Rebecca Griebe Mon Mar 30, 2015 via web

    I thought the same thing as CM. I'd love to see what 10 slides you'd recommend for a marketing/sales pitch.

  • by Bill Flynn Mon Mar 30, 2015 via web

    Veronica - i love this simple approach by Mr. Kawasaki. I also like his 30,20,10 rule on building slides. I agree with CM - If I recall, this set of slides was specifically geared towards pitching to a VC. Some slides translate well to a sales pitch to a prospect and some do not. IMHO. :~)

  • by jrhmobile Mon Mar 30, 2015 via web

    I believe it's more than adaptable to most any sales pitch. Let me try to distill it:

    Slides 1-3 -- Just as they are
    Slides 4-5 -- Invert, Rephrasing slide 5/4 to "Solution" and letting slide 5/4 explain it as "Magic" of your solution
    Slide 6 -- Toss it
    Slide 7 -- Rephrase Slide to "Unique/Differentiating Feature(s)
    Slides 8-9 -- Toss 'em
    Slide 10 -- Rephrase to "What's In It For You"

    How'd I do?

  • by CM Seymour Mon Mar 30, 2015 via web

    nice job JRH.

  • by Checolori Wed Feb 8, 2017 via web

    Someone can help me?
    About Slide 3. Value Proposition.
    Value like valuation, with a monetary worth.
    Or Value like Principles.
    e.g. Airbnb connects you to the city and its culture.
    or something about monetary?

  • by Vahe, MarketingProfs Wed Feb 8, 2017 via web

    @Checolori, my best guess would be that it's not referring to monetary value. Thanks for commenting!

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