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#SocialSkim: Who Did What for April Fools' Day, Plus 9 More Stories in This Week's Roundup

by Angela Natividad  |  
April 3, 2015

See who did what for April Fools' day. Score the scoop on how Jay-Z's new TIDAL project stormed socnets, what was going on with that Groupon banana holder, where you can see what's streaming on Periscope, and which new Facebook app lets you make collaborative videos. Skim to chase the stream.

Everybody's a joker

Brands and platforms alike jumped on April Fool's Day. Our favorite examples include Domino's pizza dough delivery box, Sam Adams's helium-infused beer (shown below), Google's Pac-Man maps, CERN's confirming the existence of The Force, Popcorn Time's joining Netflix, and Facebook's baby-tagging. Check out more on Brand Republic and vote for your favorite ones.

As for whether participating in an April Fool is effective, we leave the answer to you... But if you participate, try to play with long-held truths (or even rumors!) about your brand. Everyone likes a company that's sufficiently self-aware to know which aspects of itself to poke fun at.

1. The Groupon that launched 12,000 comments

Some things are weirder than April Fools. Groupon posted its most popular Facebook post ever: A sale for 600 three-piece sets of the Banana Bunker, a plastic container for a single banana. The post generated over 20,000 likes, 12,000 comments, and nearly 45,000 shares because people couldn't help joking about what the Bunker looks like, and Groupon fueled the fire with playfully unwitting responses (see a few below).

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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