Even quiet weeks in social can hide big news. Find out how many people joined Periscope in its first 10 days and how well Twitter did in Q1. Also: the birth of emoji hashtags... and the secret to Buzzfeed's video success. Skim to stay socnet-savvy.

Why are Buzzfeed videos so shareable? AdWeek sat down with Chief Revenue Officer Lee Brown to ask just that question. To start with, Buzzfeed's investing a lot in video and international content. And for good reason: In March alone, it hit 1 billion monthly video views.

As for branded content, Lee Brown divides super-shareable videos into three buckets: Identity ("This is so me!"), emotional gift ("This made me LOL and I want to share it"), and information.

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.