Twitter and Google partner up, and Pinterest unleashes a blitz of new ad offerings that grab the eye—and marketing dollars. We'll also tell you about Facebook's possible plans to integrate WhatsApp into your marketing mix, and reveal which socnet CEOs favor. Skim to stay on top!
Pin yourself some cinema. Pinterest's named Tim Kendall its first-ever "general manager of monetization," and he's kicking off with a splash: Get a load of "Cinematic Pins" (shown below)! When users scroll, the Pin moves (GIF-like) at the same speed as the scroller. When scrolling stops, the movement stops too. And new targeting features let you address users by interest, life stage, and persona.
Finally, there's new pricing: "cost-per-engagement" means you pay when a user "signals intent" (repinning, clicking through to the site, or clicking on a pin to view it better). And "cost-per-action" focuses on when somebody actually makes a purchase.
Imagine what you can do with this array of new options, and remember that users come to Pinterest for three future-focused things: discovery, saving for later, and taking action (like clicking through and making a purchase). Lights, camera...
Take the first step (it's free).
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