Today, time is a precious resource. A glance is all you get from consumers. Yet marketers need to reach those consumers with attention-grabbing digital experiences in the moments that matter.
However, because of content-led marketing strategies that have led to content proliferation, the competition for consumer attention has massively escalated.
For time-poor consumers, that noisy content barrage detracts from content's original intent: to engage with positive, inspirational experiences—whether that's in an e-commerce scenario or a brand awareness campaign.
More than half (55%) of Web pages viewed get less than 15 seconds of attention, according to Web attention and monetization firm Chartbeat.
For brands, that means there are only tiny windows of opportunity to grab attention: They have mere moments, and they have to make each moment matter by delivering "instant digital gratification"—the best possible customer experience, instantly.
Here are 15 recently published statistics that explore marketing through the lens of instant digital gratification.
1. Some 55% of Internet users only use two or three trusted sites for their content discovery and purchasing. Carat CCS
2. A total of 41% of people say they feel overwhelmed by the wealth of choice on the Web, which makes it hard for them to make purchase decisions. Carat CCS