Want to write a powerful customer case study that resonates with your audience? Then check out the following do's and dont's of crafting a successful case study, according to the following Word Central infographic.

Do make sure you choose the right customer to study. Take time to select one who can show measurable results from using your solutions.

"Use an angle that offers a win-win for both companies," WordCentral suggests. "Engage their PR or Corporate Communications departments early; they can persuade Legal on your behalf."

Moreover, do have in-depth customer interviews.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski